[Click here to visit Tesco]
Tesco is currently the UK's largest Supermarket chain and the market
leading food retailer in the country with the core purpose to create value for
customers and thus earn their loyalty.
Tesco was established in 1919 by Jack Cohen who sold from a small stall
in London's East End surplus groceries. At this stage the firm was not known
as Tesco but from these humble beginnings in 1929 Cohen opened the first Tesco
store in Edgeware, North London. The name for the store came from one of his
first own-brand products Tesco Tea from TES from a partner in the tea suppliers
firm and CO from Cohen. In the early 1930's Tesco stores limited became
a private limited company. By the 1960's Tesco made significant in-roads
in store expansion. By the mid 1960's they had over 200 stores in the North
and over 140 elsewhere and by the early 1980's had introduced computerized checkouts
at their stores. In the mid 1970's Tesco shopping stores started to opened
petrol forecourts at their major stores and by 1991 they were the UK's largest
independent petrol retailer. The 1990's marked the introduction of many of Tesco's
specific ranges such as Tesco's Organic range in 1992, Tesco Value in 1993 and
Tesco Finest in 1998. During this period Tesco also introduced different store
formats such as Tesco Metro Tesco Express and Tesco Extra which proved as successful
as their new ranges of food. The 1990's also saw the successful opening of Tesco
shopping stores in Europe and Asia including Hungary, Poland and Tiwan.
It was also in the 1990's that Tesco started to expand their range and ventured
out into financial services in 1997, two years later they had 1,000,000 personal
finance customers (which includes the popular Tesco insurance). By 1999
Tesco extended their product range further with the introduction of mobile phones,
an on-line books store and online banking. Already the 2000's have seen Tesco
branching out into own label clothing ranges (including Fred, Florence and Cherokee),
home and mobile phones along with Broadband services. Furthermore they have
opened more stores in Europe and Asia (such as China) as well as expanding their
specialist range food products including those with special dietary requirements
(such as Fairtrade, 'Free from' and Gi ranges). Tesco's recent store and product
expansions have resulted in phenomenal success - 2005 financial figures revealed
annual profits of £2 billion for Tesco.
Interesting facts about Tesco include:
The term superstore was used when Tesco opened their Crawley store in 1968
Tesco's annual sales reached £1 billion in 1979
Tesco was the first retailer to emphasize their own brand products nutritional value through their Healthy Eating initiative in 1985
Tesco's 'Every Little Helps' campaign was first launched in 1992 and remains synomonous with Tesco products over 10 years later
Tesco clubcard was launched in 1995 although their partnership with Airmiles didn't get off the ground until 2002
In 1996 Tesco was one of the first retailers to introduce 24 hour trading in their stores
Since 2001 Tesco has been the leading organic retailer in the UK
In 2004 Tesco became the first British supermarket to enter the music download market
In 2005 Tesco announced their first non-food retail store
In 2000 Tesco extended their online presence with the launch of Tesco.com
to supplement their online books and banking services as well as their online
price comparison checker (which published Tesco's prices for common products
alongside their major competitors). In 2001 Tesco.com formed a partnership with
American Safeway to take the home Tesco shopping model into the US. Tesco
com offer both online home delivery for their full range of store items as well
as their full range of Tesco extra products, online applications for Tesco financial
and telecommunication products, as well as information about other Tesco
shopping services readily available to customers.
Tesco Products and Services OfferedThings you can buy from Tesco's online shop include the following:
Tesco Extra - Tesc Jersey, Legal store, Contact lenses, Holidays and flights, DVDs to buy.
Tesco Finance - Loans, Credit cards, Mortgages, Savings.
Tesco Groceries - Fresh Meat , Ice Cream, Books, Frozen Chips, Soft Drinks.
Tesco Insurance - Travel insurance, Pet insurance, Breakdown insurance, Car insurance, Home insurance.
Tesco Telecoms - Tesco mobile top-up, Broadband, Dial up internet access, Tesco mobile network, Home phone.
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